Wednesday, October 30, 2019

Brands and branding Essay Example | Topics and Well Written Essays - 2500 words

Brands and branding - Essay Example According to Burberry, the founder of the company he said that the company was established to help the young people realize their dreams through innovation and engage in creativity thus making life bearable to them. Marketing strategies used by Burberry The marketing strategies of the company are focused at providing provide value to the customers through the products and the type of information concerning the products that are in the market. Retail marketing Retail marketing has been commonly used by the company. As one of marketing strategies, it has the capability to make the company to be more competitive in the market. The core importance of using retail marketing plan is to make sure that the sales ratio of the company increases on the international front making the company to invest a lot in other marketing strategies (Clancy and Kriegafsd, 2000). When using retail marketing, the brand is recognized and established to the market thus having a trademark that the brands are wide ly known for. Due to use of retailing marketing, the company is also able to venture in foreign countries like China where the company has retail shops thus making great venture to the fashion brands that are in the industry. The only challenge that face the company when using the retail marketing are cheaper brands that are offered by the competitors. Customer awareness Burberry enjoys strong customer awareness, since the company brands in the past were favorite brands to Queen Elizabeth two and the Prince of Wales. Additionally, through the use of extensive advertisement, Burberry brands are used by many people and are given respect worldwide due to royal families’ involvement with the products. Objective as a marketing strategy in Burberry The primary aim of the company is to make sure that the brands are represented visually to target the customers hence making sure that the customers are satisfied and their ideas are listened to and again implemented, according to their wish (Philip, 2006). The customers are encouraged to be creative and if any one of them has an idea to come up with a brand that is unique in the market he or she is given the attention. This is based on the fact that the company was founded to make use of innovation and use of modern technology (Philip and Kevin, 2006). Social media The company uses Facebook and Twitter and the management post their new brand and others to social media as a method of advertising to make sure that it effectively competes with rivals. The company introduced the use of YouTube and launched films to promote the brands (Joshi 2005). The company still opens discussion forum which are used by the customers to make sure that their views and ideas are listened to and later implemented. Market segments in Burberry Market segmentation for Burberry is divided according to characteristic and personality aspects. For example, for the consumers who are 18-30 years old they have a certain brand of Burberry which t hey use as their product of choice. The second market segment is secondary age group that includes 30-40 years old. This category has certain brands of their choice that have unique characteristics that make them to be accepted by the secondary age group (Lenskold 2003). The third market segmentation is the families with high income and this gives them opportunity to buy expensive brands. The last market segment is for student and working individuals

Monday, October 28, 2019

Towneley Cycle Story of Noah and Gill Essay Example for Free

Towneley Cycle Story of Noah and Gill Essay The Towneley cycle is a story line created in the seventeenth centaury with playwrights who expressed a significant amount of hatred against. Hatred was the major theme put forwad by the playwrights. Male superiority, is another element of the Towneley cycle as the as this stories portrayed the male as angelic representations of human beings whose only major problem were their wife’s who had to fully depend on their guidance. Settings The play Noah and Gill is depicting the age before Christ set in the period where the male were portrayed as angelic and holy. the duration where secularism was considered unclean and the women were considered to have to be under the control of men Characters Noah who is a man of God married to Gill. Noah constantly complains about his wife and in the play he is portrayed as holy. Second character in the play is Gill who plays Noah wife as nagging woman, who constantly causing stress to her husband and the same time seems shrewish. Plot development The story starts between two married partners Noah and Gill the plot develops from an ancient Christian traditional way of life. Surrounded by both the traditional and bibilical myths, the play holds a strong attraction to the relation with the way of life in the 17th century. To develop the story line the playwright borrows from new fields mostly the the themes expressing hate against women and the mere traditional way of life which are treated dramatically in the age before Christ (B. C) Symbolism There is a lot of use of symbolism in the story cycles as the women are used as that mark of weakness that constantly pulls down the male in the society while the male symbolizes the angelic pillar of the society. The male also symbolize authority that has to be followed by the female in the society so as to keep the balance in the society. Combination of the above styles creates the following When this elements are used in combination with each other we see the development of a storyline which symbolizes a mixture of the period Before Christ and the period during the 17th century marking a blend of two civilizations an ancient and a modern age civilization as the settings of its occurrence and the character presentation which shows perceptions of the 17th century reasoning. Aspects of the 17th century reflected by the story are the illustrations on how women were looked down upon in the 17th century and the hatred that was mated on women by the. The clothing used in the play also shows the marked difference in the belief system which the play is set up as it correlates with the 17th century way of life not the original Before Christ would be setting A classic story done in the settings of the early 17th centaury at the verge of a shift to secular acting from the more conservative Christian story line, illustrated in the Towneley cycle: Noah and Gill in the second shepherds play depicts women as saints which other readers have portrayed to illustrate women negatively but without expression of double standards in your reading it is found that women are not expressed as negatively as men in the story (Dane, 2000). In this play significant attention has not been paid to other women characters that appear in the cycle as they are important in the understanding of women the crucial women’s role in the plays. for example the women who have been virtually ignored in the production of the cycle include Mary Magdalene and even virgin Mary. The play write intentionally presents this women as shrews for example instead of choosing examples in the scriptures the playwright chooses to use fictional characters as in the case of Noah’s wife and Gill where Gill is his own creation (Grafstein, 2002). Hatred of women in the culture in those times is illustrated by the negative interpretation of the women characters. Through a recently carried out research it has been shown that the position of the women was not as bad as the misogyny has lead us to believe . As the women who expressed great hatred for women missed out on be best chances to picture women negatively. Instead of using Sarah in the play Abraham and Isaac to portray mans rebellion against God as originated from the woman scoffing the best picture could have been illustrated by Miriam treating Moses with contemptuous disregard (Kolberg, 2004). It’s also seen that despite the women of those times were oppressed they had a greater control of their lives than the women of the seventeenth century when this plays were written. The play recognizes the scoffing teachings as Noah complains of his wife and the general nature of women. During the first two thirds of the play the theme is centralized on Noah’s wife lack of respect for authority, this depicts her in comparison to the nature of the fallen angles and as materialistic and worldly. In the play Noah is presented angelic family head that has to bear with a stressful wife, who is simply another display of a woman needing the direction of the male. Women are also illustrated comically and more negatively than men. The writer came up with women in these stories to show that women were second class citizens in the eyes of God Reference Dane W. (2000) Collections Of the16th and 17 centurybest Stories Chicago: American Library Association Grafstein, Ann. (2002). Towneley Cycle Story: Noah and Gill. Mcgrawhill: New York. Peter ,Kolberg (2004) Towneley Cycle Story of Noah and Gill : Foundation inn the literary skills Longman publishers (2) 22-27

Saturday, October 26, 2019

Faith Vs. Temptation :: essays research papers

Faith vs. Temptation Temptation, at one time or another, has touched all of our lives. What made us choose one path over the other? Was it your faith in God, your knowing of what was right and wrong, or was it the influences of the loved ones you not only surround yourself with, but the one you have trusted to lead down the straight and narrow. All of these questions come to light in Nathaniel Hawthorne’s Young Goodman Brown. Hawthorne’s tale is of a young, newly wedded man, and his internal struggle between faith and temptation. Set in Salem, at the times of the witch trials, Young Goodman Brown begins to question his own faith as the devil himself sheds new light on Brown’s strong beliefs. “With heaven above, and Faith below, I will yet stand firm against the Devil!';… Or will he? Young Goodman Brown prepares to leave on his lonely, life-changing journey, by first saying good bye to his wife of three months. Faith as his wife is called, for symbolic reasons I’m sure, fears for her husband and wishes him to stay. This good bye is Brown’s chance to choose faith over temptation. “Poor little faith, thought he, for his heart smote him. What a wretch am I to leave her on such an errand!'; Brown gives in to temptation. This won’t be the last time. Being scared and alone on his journey, Brown talking to himself says, “What if the devil himself should be at my elbow!'; A few more steps and Brown now has a companion; coincidence? I think not. “The only thing about him that could be fixed upon as remarkable as his staff, which bore the likeliness of a great black snake...like a living serpent."'; It was after this initial greeting and Brown noticing his companion’s walking stick that Brown once again was torn between his faith and the temptation of the errand he was on. Goodman Brown tries to convince himself he is doing wrong and turn back. “Having kept covenant by meeting thee here, it is my purpose now to return whence I came. I have scruples touching the matter thou wot’st of.'; The devil tempts Brown in to continuing. “Let us walk on, reasoning as we go; and if I convince thee not thou shalt turn back.'; Again Brown gives in to temptation. “Too far! Too far! Exclaimed the goodman, unconsciously resuming his walk.

Thursday, October 24, 2019

Importance of Slavery to the Caribbean Essay -- History Slave Slavery

Importance of Slavery to the Caribbean The significance of the role played by slaves in the history of the Caribbean cannot be overemphasized. Nearly everything that defines the Caribbean today can be traced back to the advent of Africans to the sugar plantations several centuries ago. For this reason it is impossible to ignore the issue of slavery when studying the history of the Caribbean, as we are doing in this class. Through our numerous readings on the status of slaves and their treatment by the societies in which they lived, we have learned much about the sufferings and ordeals of these people. The following is an attempt to organize my own particular feelings and reactions, which I have previously posted on-line throughout the course of the semester, to the readings on this subject and to the reactions of other students as well. Imperialism, Plantation Slavery and the Slave Trade: 16th-18th Centuries It is interesting to note the ever-increasing reliance on slaves as the transition to sugar plantations not only occurred but also proceeded to become the main form of economic activity in the Caribbean in the seventeenth and eighteenth centuries. When the main crop out of the Caribbean was tobacco products in the sixteenth and early seventeenth centuries, the slave trade was non-existent. But when this crop failed, in addition to ginger, coffee and others, the inhabitants began to try sugar. This, of course, took off immediately, and the need for slaves became imperative. Thus began the true slave trade from Africa, which would forever alter the demography of the Americas. Also interesting to see are the two forms of non-exploitation society that thrived (contrary to European desire) in the Caribbean: the Maroons ... ...e, no present-day obstacle could stand in their way. The religion, skin color, music and culture of the Caribbean are all based on the difficult past of its people. Despite the rampant poverty that still plagues the region today, many of the people seem strangely content and remain optimistic. This alone speaks volumes about the strength of character these people project. It is a lesson for the rest of the world to learn from. Happiness is far more important than any material goods or trivial pursuits that we will ever pursue. It is certainly something that I will take away from this class, and I hope others do as well. Sources Beckles, Hilary and Shepherd, Verene. Caribbean Slave Society and Economy; The New Press (New York, 1991). Knight, Franklin W. The Caribbean: The Genesis of a Fragmented Nationalism (2nd ed.); Oxford University Press (New York, 1990).

Wednesday, October 23, 2019

A Very Old Man with Enormous Wings

Literary Analysis of â€Å"A Very Old Man with Enormous Wings† â€Å"When Pelayo and Elisend first find the fallen man, they regard him as human, he is â€Å"dressed like a ragpicker†Ã¢â‚¬  (McFarland). Gabriel Garcia Marquez short story â€Å"A Very Old Man with Enormous Wings† is a fabulous story about an angel in â€Å"pitiful condition of a drenched great-grandfather† with â€Å"Huge buzzard wings† (Marquez 294). Marquez uses magical realism to express the literary elements of the old man, in third person point of view, and with several interpretations.In the short story, Marquez shows two major elements of magic realism. The two elements were the old man and, the girl who has been turned into a spider. The people in the story treat the old man as an oddity. He was not treated like an angel instead he was treated more like a freak of nature. The old man appears to be nothing more than a frail human with wings, and so his status as an angel is endlessly debated. â€Å"What surprised him the most, however, was the logic of his wings.They seemed so natural on that completely human organism that he couldn’t understand why other men didn’t have them too† (Marquez 298). Father Gonzaga thinks that he cannot be an angel because he lacks dignity and splendor. â€Å"Father Gonzaga went into the chicken coop and said good morning to him in Latin. The parish priest had his first suspicion of an imposter when he saw that he did not understand the language of god† (Marquez 295). Of course this begs the question of whether the angel lacks dignity, or whether he just lacks dignity because of the way he is treated, being imprisoned in a chicken coop.Perhaps it is the people who lack dignity, not the old man. The old man's other supernatural characteristic is his incredible patience in the face of his treatment which does not make much of an impression on the majority of the people, who are happy to exploit him until bored with him. The magic realism for Spider-Girl is a clear contrast with the Old Man; whereas, he is difficult to interpret because he is not trying to please the crowd. The Spider-Girl delights the people with the clarity of her story. while still practically a child she had sneaked out of her parents’ house to go to a dance, and while she was coming back through the woodsafter having danced all night without permission, a fearful thunderclap rent through the sky in two and through the crack came the lightning bolt of brimstone that changed her into a spider† (Marquez 297). â€Å"When a new spectacle arrives, the woman who has been changed into a spider for disobeying her parents, the community shifts their attention to her. A typical carnival hoax or sideshow â€Å"freak†Ã¢â‚¬  (McFarland).Unlike the Angel, the people do not debate her status as a spider; it is taken for granted. The story is written in third person point of view, in the eyes in Pela yo, in order to show the isolation of the old man is feeling. As the story begins and as Pelayo finds the old man, he does not understand who or what the old man is, until he hears the old man’s â€Å"sailor’s voice†. â€Å"This explanation is merely arbitrary, however, because basic logic rejects the interpretation and makes Pelayo’s explanation merely humorous† (Slomski).The story makes it difficult to understand how the old man is feeling due to the point of view it is written. If the story is switched to the point of view of the old man, it would be easier to understand the feelings and alienation the old man is being faced. â€Å"They would drive him out of the bedroom with a broom and a moment later finds him in the kitchen† (Marquez 298). This quote displays the alienation the old man felt through Pelayo’s eyes. â€Å"The second interpretation is made by a neighbor woman who is thought to know â€Å"everything about life and death. The humor of her interpretation arises in the certainty with which she pronounces that the  old  man  is an angel† (Slomski). Marquez use of magical realism and literary elements, in a third person point of view, proved many interpretations. â€Å"Thus, the Magical Realism of Garcia Marquez’s style — a blurring of the division between the real and the fantastic — is used to underscore the notion (indeed, the seeming contradiction) that the irrational is a natural part of life† (Slomski). By analyzing, the literary elements of third person/omniscient point of view, imagery and characterization are what alienate the fabulous characters. A Very Old Man with Enormous Wings An old man with enormous wings is an interesting short story with elements of mysticism.   Gabriel Josà © Garcà ­a Mà ¡rque with the tool of his Magical realism unfurled the world of reality to incorporate the   myth and supernatural elements in his stories. Gabriel used this tool with great dexterity to spear into our senses our own predicaments toward the nature’s mystic world.This is the whole essence of An Old man with enormous wings. Here I will delve in this short story how with the lively characters of   an old man and woman and a mystic old man with wings, Gabriel brought our real life and our connection with the nature in close proximity.The magic realism has a characteristic of deep fantasy marked with flamboyance and intermittent mystery. It goes to the credit of Gabriel that he created fantasy and the real world in proximity with each other and seems to be   equal. The   whole village has people full of life as if the real characters have been simmered into the words, still the smell of mystesism can be felt when people realize the old man with wings is in possession of   magical powers. It is his mysterous nature which is a center of attraction.The story starts with an old man and woman when they were collecting and throwing crabs in the sea. Pelayo suddenly came across an old angel with dilapitated wings and called his wife Elisenda. At the first site of an angel, both were puzzled and the neighbor lady went to further extent to claim that this angel must have come to take away the child but as he is old, rain and thunderstorm thumped him into the ground. The old couple picked up an angel and put him in a chicken coop just like other chickens.The most intriguing aspect is of the story is when characters come to know that this is not a normal bird or animal or human being, he is a human but with wings and therefore he is not a man. Still Doctor after examining his wings remarks why humans do not have these wings? Here Gabreil presented him as so natural that it seems this winged creature is normal yet incredible and we are made to believe his imaginary sense of perception.The old man with wings, a vivid character is described with the help of sensory imagination, which poises in us the clear picture and makes it lively. Garcà ­a Mà ¡rquez enables us not only to visualize the old man, but also feel his mystic parts and his whistling heart.The imagery makes us understand the supernatural stereotypic elements that we hold about angels and also makes us understand that old man with wings does not possess any of the heroic or exalted qualities but just like any other poor human being, is earthly, weak and poor. (Faulkner, 1999).   Even Father Gonzaga also said that there is nothing in him that can be compared to the beautiful and dignity of angles, thus though supernatural and mystic he is.Garcia Marquez increased the anxiousness of the readers on the question of angels as real but not fictitious and is n ot like what we have been visualizing. This old man with wings is not anywhere near to our conventional angels who are powerful, beautiful and immortal, or send by God. This angel is old and decrypt, powerless, totally left at the mercy of strangers, but as mentioned in the book he has magical qualities that rendered him a superior position. He is a bizarre mixture of holiness and the blasphemy.It appears as if he has come to make the old couple’s life comfortable and he did that. When he is kept in Chicken coop, slowly and slowly, son of old couple recovered, over and above Paloya and his wife’s earnings too improved when they started charging the fees from the villagers who so ever came to see this strange creature. Whole village is giving his or her own interpretation regarding the originality of this angel hiding the true nature of this old man.The story moves as if it is not a fable but only a conventional idea what the people stores and hold. Until the end of the story, uncertainty remains and we are not able to know the mystery of this winged creature – how it came and from where it came. This uncertainty implied not only to the winged creature but also to the life – the life in which we are living now and a life where the uncertainty prevails. Through these mystic creatures, writer tries to emphasize that anything can happen, as this whole world is full of mysteries.The descriptions of imaginary poetry also seems to be real, and complain of a villager of his problem of sleep because stars in the night disturbs him, also appears to be true, a simple medical problem ( Faulkner, 1999). And this impression of villagers, Garcà ­a Mà ¡rquez's created by the use of narrative voice, in the voice of a third person, and is aware of all the facts and as such readers trust him. This is also true that narrator tries to endorse upon us the idea that nothing is impossible in this world, and nature has in store numerous complex beings, wh ich even our eyes cannot perceive.With the supernatural elements, Gabriel also used Irony as a tool to show the mirror of the other face of human beings- face, which human beings hide behind their virtuous proposition. On one hand, all villagers are showing sympathy to the little old creature but on the other hand all have their own selfish motives. Some one is coming to see the old creature to get cured and some one to make their wish fulfilled. Neighbor wanted creature to be smashed to death.Pelayo and Elisenda, who had put the tiny being in a chicken coop, used it for their own materialistic gains. The people made mockery of this winged creature as any other animal of the circus. Pelayo and Elisenda did not show any sympathy towards the poor creature. This is apparently true in this â€Å"A Very Old Man with Enormous Wings† that human nature is unspiritual yet boasts of spirituality.â€Å"An Old Man with Enormous Wings† contains a brief yet elegant presentation of h uman nature as thoughtless, predatory, and unspiritual humanity. Garcia Marquez by mentioning about several flaws in human nature put forward several ways in which man can turn towards divinity. The selfishness is also visible in the story where Carnival brought a girl changed into spider, as she did not obey her parents.The cruelty lies in the human’s inclination towards spicy news and furor which girl generates by not being virtuous or disobeying parents. Her story projects a true and clear meaning of our daily life: to obey your parents and not to go out dancing whole night. By the arrival of the spider girl, every one’s attention is now diverted from that old angel. The story comes to an end when after so many years of captivity angel again got back his wings and flew off.Several questions remained unanswered in the story. We never come to know from where the angel came and where it has gone?   The connections between what the people perceive and how they respond is left unclear. It is not clear why a neighbor woman thinks that the angel is in danger and recommends killing him, neither it is clear that how and why Pelayo and Elisenda’s baby got cured?Uncertainty remains through out and the people like other readers in the story just make interpretation of events but do not understand them. It is rightly said that it is a fairy tale without any constructive explanation.

Tuesday, October 22, 2019

Definition and Examples of Orthophemism

Definition and Examples of Orthophemism The term  orthophemism refers to a  direct or neutral expression that isnt sweet-sounding, evasive, or overly polite (like a  euphemism) or  harsh, blunt, or offensive (like  a  dysphemism). Also known as straight talk. The term orthophemism  was coined by Keith Allan and Kate Burridge in  Forbidden Words (2006). The word is derived from the Greek, proper, straight, normal plus speaking. Both euphemism and orthophemism  are typically polite, notes Keith Allen. They differ in that an orthophemism makes bald-on-record reference to a topic, where a euphemism distances a speaker from it through figurative language (Benchmark for Politeness in  Interdisciplinary Studies in Pragmatics, Culture and Society, 2016). Examples and Observations Orthophemisms are more formal and more direct (or literal) than euphemisms. Defecate, because it literally means  to shit, is an  orthophemism; poo is a euphemism, and shit is a dysphemism, the taboo word the others were created to avoid.(Melissa Mohr,  Holy Sh*t: A Brief History of Swearing. Oxford University Press,  2013) Orthophemisms and Euphemisms What is the difference between orthophemisms and euphemisms? . . . Both arise from conscious or unconscious self-censoring; they are used to avoid the speaker being embarrassed and/or ill thought of and, at the same time, to avoid embarrassing and/or offending the hearer or some third party. This coincides with the speaker being polite. Now to the difference between orthophemism and euphemism:Like euphemisms, dysphemisms are typically more colloquial and figurative than orthophemisms (but, for instance, to truthfully call someone fat is direct). (Keith Allan and Kate Burridge, Forbidden Words: Taboo and the Censoring of Language. Cambridge University Press, 2006) An orthophemism is typically more formal and more direct (or  literal) than the corresponding euphemism. A euphemism is typically more colloquial and figurative (or indirect) than the corresponding orthophemism. Words in Context As alternatives to offensive expressions, orthophemisms, like euphemisms, will typically be preferred as desirable or appropriate terms. Examples of all three kinds of language expressions would be pass away (typically a euphemism), snuff it (typically a dysphemism), and die (typically an orthophemism). However, these descriptions are problematic, since what determines them is a set of social attitudes or convention that may vary considerably between dialect groups and even between individual members of the same community.(Keith Allan and Kate Burridge, Forbidden Words. Cambridge University Press, 2006)   Calling a Spade a Spade Now, as you know, he said slowly, looking up at the ceiling, weve had a spot of trouble round here. First, there was the business on the circus field; next, the performance at the Pigeons; third, this spot of bother at Viccarys farm. Why dont you say murder? asked Keith. The inspector stopped looking at the ceiling and looked at my brother instead.I dont say murder because it isnt a nice word, he replied. But, if you prefer it, I can use it.I do prefer it.Like to call a spade a spade?Well, thats preferable to calling it the grave-diggers toothpick, said Keith.(Gladys Mitchell, The Rising of the Moon, Michael Joseph, 1945) The Lighter Side of Orthophemism Let us all point an accusing finger at Mr. Latour. Mr. Latour is an illiterate boor.He watches horse racing, instead of the sport of kings, when at the track,And to him first base is simply first base, instead of the initial sack.He eats alligator pear, instead of avocado;He says fan, or enthusiast, instead of aficionado. . . .He drinks his drinks in a saloon, instead of a tavern or grill,And pronounces know-how skill.He calls poor people poor, instead of underprivileged,Claiming that the English language is becoming overdrivileged.He says the English language ought to get out of the nursery and leave the toys room,So he goes to the bathroom, instead of the little boys room.(Ogden Nash, Long Time No See, Bye Now, 1949)

Monday, October 21, 2019

Homonyms, Homophones, Homographs and Heteronyms

Homonyms, Homophones, Homographs and Heteronyms Homonyms, Homophones, Homographs and Heteronyms Homonyms, Homophones, Homographs and Heteronyms By Daniel Scocco There is some confusion and controversy around the definition of homonyms, homophones, homographs and heteronyms. In this article we will explore the difference between those terms. Homonym comes from the Greek homo which means â€Å"same† and onym which means â€Å"name.† When we talk about words, however, what should we use to define their names? The spelling or the pronunciation? Probably both. Homonyms, therefore, can be defined as two or more words that share the same spelling, or the same pronunciation, or both, but have different meanings. Since there are several â€Å"types† of homonyms (e.g., same spelling but different pronunciation, same pronunciation but different spelling, same spelling and same pronunciation), further categorization is needed. We can say that homonyms represent the big category, from which 3 sub-categories emerge: Homophones: two or more words that share the same pronunciation but have different meanings. They may or may not be spelled on the same way. Examples: write and right, desert (to abandon) and desert (a thing deserved) Homographs: homonyms that share the same spelling. They may or may not have the same pronunciation. Examples: present (a gift) and present (to introduce), row (argument) and row (propel with oars) Heteronyms: those are homonyms that share the same spelling but have different pronunciations. That is, they are homographs which are not homophones. Example: desert (to abandon) and desert (arid region) Summing up The Wikipedia article on homonyms has a quite useful graph illustrating all the different combinations. As you can see some homophones are also homographs, and some homographs are also heteronyms. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:85 Synonyms for â€Å"Help†50 Types of PropagandaThe Difference Between e.g. and i.e.?

Sunday, October 20, 2019

Biography of José Hernández, Former NASA Astronaut

Biography of Josà © Hernndez, Former NASA Astronaut Josà © Hernndez (born August 7, 1962) overcame enormous barriers to become one of the few  Latinos to serve as an astronaut for the National Aeronautics and Space Administration (NASA). Raised in a family of field workers, he nevertheless found support for his dreams and achieved his goal of space flight. Hernndez occasionally found himself in the midst of controversy because of his outspoken positions regarding Latin culture and immigration to the United States. Fast Facts: Josà © M. Hernndez Known For: Former NASA astronautBorn: August 7, 1962, in French Camp, CaliforniaParents: Julia Hernndez,  Salvador HernndezEducation:  University of the Pacific, University of California, Santa BarbaraAwards and Honors:  Hispanic Engineer National Achievement Award (1995), Society of Mexican American Engineers and Scientists Medalla de Oro (1999), U.S. Department of Energy  Outstanding Performance Commendation (2000), NASA Service Awards (2002, 2003), Lawrence Livermore National Laboratory Outstanding Engineer Award (2001)Spouse: Adelita HernandezChildren: Antonio, Vanessa, Karina, JulioPublished Works: Reaching for the Stars: The Inspiring Story of a Migrant Farmworker Turned AstronautNotable Quote: Now its my turn! Early Life Josà © Hernndez was born  on August 7, 1962, in French Camp, California. His parents Salvador and Julia were Mexican immigrant migrant workers. Each March, Hernndez, the youngest of four children, journeyed with his family from Michoacn, Mexico, to Southern California. Picking crops as they traveled, the family would then proceed north to Stockton, California. When Christmas approached, the family would head back to Mexico before returning to the U.S. in the spring.  He remarked in an interview for the NASA website, â€Å"Some kids might think it would be fun to travel like that, but we had to work. It wasn’t a vacation.†Ã¢â‚¬â€¹ At the urging of a second-grade teacher, Hernndez’s parents eventually settled in the Stockton area of California to provide their children with more structure. Despite being born in California, the Mexican-American Hernndez did not learn English until he was 12 years old. Aspiring Engineer In school, Hernndez enjoyed math and science. He decided he wanted to be an astronaut after watching the Apollo spacewalks on television. Hernndez was also drawn to the profession in 1980, when he found out that NASA had picked Costa Rican native Franklin Chang-Diaz, one of the first Hispanics to journey into space, as an astronaut. Hernndez said in a NASA interview that he, then a high school senior, still remembers the moment he heard the news. â€Å"I was hoeing a row of sugar beets in a field near Stockton, California, and I heard on my transistor radio that Franklin Chang-Diaz had been selected for the Astronaut Corps. I was already interested in science and engineering, but that was the moment I said, ‘I want to fly in space.’† After he finished high school, Hernndez studied electrical engineering at the University of the Pacific in Stockton. From there, he pursued graduate studies in engineering at the University of California, Santa Barbara. Although his parents were migrant workers, Hernndez said they prioritized his education by making sure he completed his homework and studied consistently. â€Å"What I always say to Mexican parents, Latino parents is that we shouldn’t spend so much time going out with friends drinking beer and watching telenovelas, and should spend more time with our families and kids...challenging our kids to pursue dreams that may seem unreachable,† Hernndez said in a controversial interview with the Los Angles Times. Breaking Ground, Joining NASA Once he completed his studies, Hernndez landed a job with Lawrence Livermore National Laboratory in 1987. There, he engaged in work with a commercial partner that resulted in the creation of the first full-field digital mammography imaging system, used to spot breast cancer in its first stages. Hernndez followed his groundbreaking work at Lawrence Laboratory by closing in on his dream of becoming an astronaut. In 2001, he signed on as a NASA materials research engineer at Houston’s Johnson Space Center, helping with Space Shuttle and International Space Station missions. He went on to serve as the Materials and Processes Branch chief in 2002, a role he filled until NASA selected him for its space program in 2004. After applying for 12 straight years to enter the program, Hernndez was at long last headed to space. After undergoing physiological, flight, and water and wilderness survival training as well as training on Shuttle and International Space Station systems, Hernndez completed Astronaut Candidate Training in February 2006. Three-and-a-half years later, Hernndez journeyed on the STS-128 shuttle mission, during which he oversaw the transfer of more than 18,000 pounds of equipment between the shuttle and the International Space Station and helped with robotics operations, according to NASA. The STS-128 mission traveled more than 5.7 million miles in just under two weeks. Immigration Controversy After Hernndez returned from space, he found himself at the center of controversy. That’s because he commented on Mexican television that from space he enjoyed seeing the Earth without borders and called for comprehensive immigration reform, arguing that undocumented workers play an important role in the U.S. economy. His remarks reportedly displeased his NASA superiors, who were quick to point out that Hernndez’s views did not represent the organization as a whole. â€Å"I work for the U.S. government, but as an individual, I have a right to my personal opinions,† Hernndez said in a follow-up interview with the Los Angeles Times. â€Å"Having 12 million undocumented people here means there’s something wrong with the system, and the system needs to be fixed.† Beyond NASA After a 10-year run at NASA, Hernndez left the government agency in January 2011 to serve as executive director for Strategic Operations at aerospace company MEI Technologies Inc. in Houston. â€Å"Josà ©Ã¢â‚¬â„¢s talent and dedication have contributed greatly to the agency, and he is an inspiration to many,† said Peggy Whitson, chief of the Astronaut Office at NASA’s Johnson Space Center. â€Å"We wish him all the best with this new phase of his career.† Sources Connelly, Richard. â€Å"Jose Hernandez, Astronaut Who Sparked Immigration Controversy, Retires from NASA.†Ã‚  Houston Press, 18 Jan. 2019.Dunbar, Brian. â€Å"Meet NASAs Future Explorer - Jose Hernandez.†Ã‚  NASA.NASA. â€Å"Astronaut Jose Hernandez Leaves NASA.†Ã‚  PR Newswire, 30 June 2018.Wall, Mike. â€Å"Migrant Farmer-Turned-Astronaut Jose Hernandez Leaves NASA.†Ã‚  Space.com, 17 Jan. 2011.Wilkinson, Tracy. â€Å"Mexican American Astronaut Isnt Changing Course on Immigration Stand.†Ã‚  Los Angeles Times, 17 Sept. 2009.

Saturday, October 19, 2019

If the demand for corn increases due to its use as an alternative Research Paper

If the demand for corn increases due to its use as an alternative energy source, what will happen to the supply of corn's substi - Research Paper Example One would have expected the price of corn to decrease due to the increase in the quantity demanded, but this is a different and special case. The increase in the demand for corn would also lead to an increase in the price of corn oil as suppliers would want to take advantage of the market scenario by maximizing their profits. Suppliers are aware that consumers have no choice than to make use of corn as an alternative source of energy and they would increase the price. Thus, the increase in the demand of corn and the price of corn oil have a linear relationship in this case. In a typical scenario, the price elasticity of demand for corn oil would have an effect on the quantity-demanded of corn oil (O'Sullivan & Perez, 2010). Initially, people would buy the commodity and the suppliers would make good use of the rapid increase in demand by increasing the price. This increase in price would have an initial multiplying effect on the total revenue made by the sellers of corn oil. This incr ease in price would make cause people to look for other alternatives and when they eventually find another alternative, they would have no choice than to reduce the rate at which they demand for corn and choose the close substitutes (Jones, 2008).

Friday, October 18, 2019

Security audit assignment Example | Topics and Well Written Essays - 750 words

Security audit - Assignment Example safeguards protect the confidentiality of information through enacting various policy regulations that must be followed by the organizational employees. First, the disposal policy provides that the records consisting of confidential information related to patients or any other stakeholder to the health institution should be disposed off immediately and in accordance with the information security procedures outlined. The information disposal procedures provides that; once the confidential information that has been dispensed with, the user should dispose the information through shredding the papers if the record was in print, or formatting the hard disc for computerized information. Disaster recovery has also been taken care of in the health institution. All important information are backed up in the back-up disks and stored in a lock-and-key safe, accessible only to the It manager of the hospital. Risk Management process is adequately implemented by the health institution. The risk management measure that is offered by the organization is the restriction on the information that should be posted online both regarding the employees or the clients to the health institution. Thus, the information security regulations have prohibited posting online information related to the social security number, driving license number, credit or debit card number, medical status, religious or sexual orientation information related to anyone. Facility security is adequately catered for in the health institution. The staff gate has a technology system that identifies the staff through their badges, and only then will the door open to allow entry or exit. On the main gate used by the public, physical security measures include personal identification through the personal ID, which is registered at the entry. The organizational regulation provides that employees are liable for disciplinary action, if they are involved in any breach of the policies and procedure guiding the protection of

Discrimination and the Law Essay Example | Topics and Well Written Essays - 1250 words

Discrimination and the Law - Essay Example The Race Relations Act 1968 extended the scope of the 1965 law by making it applicable to housing, employment and other matters. An improved Race Relations Act was framed in 1976 mostly in accordance with the Sex Discrimination Act of 1975. The three main types of racial discrimination which were to be made unlawful under this act were direct discrimination, indirect discrimination and victimisation. The primary objective of theRace Relations Act of 1976 was to form the legal foundation for protection from racial discrimination in the fields of employment, education, training, housing and the provision of goods, facilities and services. Under this law, 'racial discrimination' means treating a person less favourably than others on racial grounds - meaning race, colour, nationality, ethnic or national origins. Although this law protects one against people's actions, it cannot change their opinions or beliefs. (Home Office, n.d.) This Act resulted in the setting up of a Commission for Racial Equality (CRE) as a statutory enforcement and implementation body to eliminate racial discrimination and to promote equal opportunities and harmonious race relations between people of difference races. The CRE has the power to undertake formal investigations into discrimination charges and to represent victims of discrimination. The Crime and Disorder Act of 199... The Public Order Act,1986 On 9 June 2005, the Government published the Racial and Religious Hatred Bill which makes incitement to religious and racial hatred an offense under the The Public Order Act of 1986. Thereby, this Act makes it illegal to incite racial hatred, whether through words or action, such as distributing racist leaflets. Penalties are severe for anyone convicted of a racially motivated crime. (BBC, 2003) The race relation and racial hatred legislations have always protected Sikhs and Jews as the Courts have identified them as 'ethnic groups' according to their interpretation of the Act. Muslims, however, are not protected as they are not considered to be an ethnic group under the law. Since hate crimes against Muslims have increased during the post 9/11 period and as Muslims are not considered to be an ethnic group, it poses a serious problem. The Racial and Religious Hatred Bill tries to amend this situation The Employment Equality (Religion or Belief) Regulations, 2003 The Employment Equality regulations makes it unlawful for an employer to discriminate, harrass or victimise an employee on the basis of any religion, religious belief, or similar philosophical belief. Race Relations (Amendment) Act 2000 The Race Relations (Amendment) Act provides new powers to tackle racism in public authorities by eliminating unlawful discrimination and promoting equality of opportunity. This Act makes it statutory for public authorities like all government and local government services including the Police to promote race equality. Public authorities should ensure that racial equality considerations are part of everything they do. This Act gives the Commission for Racial Equality (CRE)

Thursday, October 17, 2019

Politics in Everyday Life Case Study Example | Topics and Well Written Essays - 500 words

Politics in Everyday Life - Case Study Example Every decision that is made should, therefore, be centered on their decisions so that a fair judgment can be given. The real law comes from the will of the people. This is based on democracy and social compact. How much influence should interest groups play in your decision making? Interest groups is one of he factors as they are all citizens of the town. They should not be put in a position where they can directly influence the decision. This is because; they are an interested party that could give a suggestion to favor them (Roskin, 2006). How do you respond to those that support the project/against the project and donated to your campaign? Having people supporting the project with the knowledge of the reasons of why they support, it is very essential. They could be supporting it for personal gain or to avoid responsibilities. Those not supporting the idea, on the other hand, could be those that are oppressed by the suggestion. The only solution to these two parties is listening to all their suggestions. Making a point of dealing with the situation in a manner that will not be oppressive could also be an important gesture. What role should lobbyists play? In this case, a lobbyist will come in handy in advising the city dwellers (Roskin, 2006). They are the people that are in a position to influence the final decision made by the authorities.

How can interactive media encourage students from secondary schools to Dissertation - 1

How can interactive media encourage students from secondary schools to eat healthy and thus contribute to reducing the growing o - Dissertation Example The present time reflects examples of advertising that make use of the persuasive technology with advertisers using words like ‘free’ and ‘hurry’ offering them with bargains on different products and services, and attracting greater number of consumers. This is reflected in the world of internet advertising as well. With the use of different software and applications, behavior and attitude of people are being altered. Such apps include financial apps or healthcare apps as well, thereby strongly communicating their messages to the people, and proving that web sites have become the most influential persuasive technology of the present times (Tittel, 2013). Beyond the web there are other persuasive technologies that have developed and become highly effective in the present day world. This includes the use of the mobile phones that has been obtained to have significant positive effects on persuading people towards better healthcare. Over the past few years, mobi le devices have been largely used for persuasion along with bringing together government agencies, academics, as well as health care organizations belonging to the private sector, for persuading people towards better healthcare. SMS services are used for promotion of healthcare trying to persuade people to change their attitudes and behavior towards how they maintain their health. This is also possible through the use of other media like the television, radio, and other forms of communications that people in general follow in the present times (Mobile Health, 2010). Considering contemporary examples of persuasive technologies beyond the web, such as mobile devices and hence SMS services have been mentioned earlier, and other communications media like television and radio (Mobile Health, 2010), the expansion and use of the persuasive technologies have been found in marketing of businesses, in environment, in education, and in health care. Use of body-wearable sensors, technologies th at are aware of contexts and real time information exchange are what makes up the persuasive technologies of the recent times involving devices like the mobile phones and other communicative devices (Chatterjee, 2009). 2. Advantages of Persuasive Technology Over Traditional Media and People: The emergence of persuasive technologies through the use of computers, web, and other devices has offered certain advantages over the traditional media and people. These include that it is more persistent than the human beings. It offers significant ambiguity. It has the capability to manage huge amounts of information. It can make use of several modalities to influence people. It can scale with ease. Also, persuasive technologies can be taken to places where it is not possible for human beings to reach. For example, Amazon.com offers books to its customers and along with that it suggests its customers for books through different links thus allowing customers to know about books that they otherw ise never knew (Drew, 2011). The development of information and communications technology has led to greater advantages of persuasion than the traditional media and people, with such revised development being more and more demanded. The present day persuasive

Wednesday, October 16, 2019

Politics in Everyday Life Case Study Example | Topics and Well Written Essays - 500 words

Politics in Everyday Life - Case Study Example Every decision that is made should, therefore, be centered on their decisions so that a fair judgment can be given. The real law comes from the will of the people. This is based on democracy and social compact. How much influence should interest groups play in your decision making? Interest groups is one of he factors as they are all citizens of the town. They should not be put in a position where they can directly influence the decision. This is because; they are an interested party that could give a suggestion to favor them (Roskin, 2006). How do you respond to those that support the project/against the project and donated to your campaign? Having people supporting the project with the knowledge of the reasons of why they support, it is very essential. They could be supporting it for personal gain or to avoid responsibilities. Those not supporting the idea, on the other hand, could be those that are oppressed by the suggestion. The only solution to these two parties is listening to all their suggestions. Making a point of dealing with the situation in a manner that will not be oppressive could also be an important gesture. What role should lobbyists play? In this case, a lobbyist will come in handy in advising the city dwellers (Roskin, 2006). They are the people that are in a position to influence the final decision made by the authorities.

Tuesday, October 15, 2019

Knowledge is generated through the interaction of critical and Essay - 1

Knowledge is generated through the interaction of critical and creative thinking. Evaluate this statement in two areas of knowledge - Essay Example Knowledge management is an important part of life, and without knowledge it is difficult for an individual to survive in this world of such cut throat competition. Individuals constantly need to strive for knowledge and also need to understand the different ways of attaining knowledge and also the different areas of knowledge. In my opinion, the statement â€Å"Knowledge is generated through the interaction of critical and creative thinking† is a true statement. Critical thinking can be defined as giving a reflective statement by assessing the thoughts and efforts of other individuals or processes. Critical thinking allows one to think from many perspectives and then arrive at a conclusion. When one is in the phase of thinking critically, many new types of knowledge may be experienced by the individual in justifying their critical thoughts and opinions. Critical thinking can be applied to all disciplines of knowledge areas. The disciplines can be science, math and even history. All areas need critical reviews and evaluations to be conducted for justifications. Critical thinking can be a challenging task and it can prove to be a strong learning experience for the individuals. Science has many new inventions and innovations that have been invented for the use of mankind. With each new invention, there is a history as to how the product or service came into being (Preece, 310). If we take the example of Newton, he invented the science of physics. He invented the law of motion and other such laws in the field of physics. Such knowledge was invented through observation, critical thinking and investigation of events that were unfolding in front of him. This is the way how individuals learn new knowledge and come upon new inventions. The process of critical thinking consists of understanding the assumptions that are associated with any situation or statement, then the arguments present need to be reviewed and

An analysis of “Night” and “Beloved” Essay Example for Free

An analysis of â€Å"Night† and â€Å"Beloved† Essay In the list of the most tackled themes for literary works, freedom and love probably top the list. The Novels â€Å"Night† and â€Å"Beloved† are some examples of the literary pieces which intertwine these two popular concepts. Basically, the books dwelled on stories of slavery and brutality which ultimately destroyed the lives of the fictional characters. In this paper, the researcher tries to examine how these books address the importance of freedom and love in terms of living a life of meaning and purpose. The Lack of Freedom Can Deny Worth Both literary pieces demonstrate that without freedom, a person can ultimately loose his sense of self, and thus stripping the individual of his love for himself and his worth as a human being. The lack of worth is often initiated by the perpetrators or those who enslave. However, through continuous exposure to maltreatment, discrimination, and intolerant violence, the enslaved may loose hope, and in the end – accept the fact that he and his life are indeed worthless and that there is no point of loving himself and his fellows. This is clearly shown in the first novel. In the beginning of the â€Å"Night†, the Jews who were brought to the Nazi camp found relief in caring for each other. They also turned to religion and their God at times when they feared for their lives. In particular, Eliezer excessively prayed seeking salvation, security, and purpose in his faith and believing that God would not let evil prevail. The Jews also tried to seek relief from supporting Zionism. To a certain sense, the captives tried to preserve their worth as a human being through loving and caring. (Wiesel) However, brutal experiences forced them to thwart their beliefs and their worth. They had to see babies that were burned in open pit furnaces. Such event is very demoralizing to people since babies are often regarded as symbols of pure and innocent lives which needed love, not brutality. Apart from that, they were also forced to watch the hanging of their fellow Jews, people whom they loved and cared for. Such experiences combined with the inhumane treatment of Nazis gradually led the Jews to believe that they were basically nothing but slaves – individuals who have no purpose in life but to serve the superior race. They were somehow, undeserving of love and life, which will only be wasted through unjustifiable and imposed death. In â€Å"Beloved†, the slaves were liberated but one can see that their liberation was probably too late in the sense that slavery already ruined their â€Å"sense of self†. Take the case of Paul D. As a slave, he was treated with utmost cruelty by the â€Å"school teacher†. When he tried to escape with Sixo, they were captured and Sixo was killed. Paul D was then subjected to humiliation when he was forced to wear an iron bit much like a horse. He also suffered from pitiless beatings and torturing of the ‘chain gang’. As a result of these inhumane treatments, Paul D often felt insecure and unconvinced of his humanness and manhood. (Morrison) In the case of Sethe, she was also treated as an inferior being that, as the school teacher notes, has â€Å"animal characteristics†. She was violated by men and even whipped almost to death, despite the fact that she was pregnant. As a result of these experiences, she felt a feeling of self-hatred for becoming a slave. Sethe also cannot find a sense of satisfaction or fulfillment in her own self. That is why she saw motherhood as the only chance for her to redeem her worth. Thus, she regarded her children, especially ‘Beloved’ as her â€Å"best thing. † By being so selfless to the point of martyrdom, it seems that Sethe did not possess any love for herself. Rather, every loving emotion is directed to her children. The Lack of Freedom Can Distort a Person’s Sense of Life and Love The two novels also showed that slavery can greatly alter a person’s view of living and loving. Basically, the lack of freedom can introduce seemingly irrational and unreasonable perspectives that are derived from sheer fright, panic and anxiety. In â€Å"Night†, the lack of freedom reduced the lives of the Jews as nothing but mere struggles for survival. Through the extensive â€Å"selection† process promoted by the Nazis, the Jews developed the idea that the fittest are truly the only ones who can live. This is demonstrated by the fact that those who were considered as ill and weak were quickly exterminated while the â€Å"strong† ones were used for labor. The idea of the â€Å"survival of the fittest† was further enforced by the scarcity of resources in the camp. There was too little food and water and this prompted the Jews to compete against themselves. What’s worse was that the competition even prompted the prisoners to lose their sense of love and respect for their fathers. As noted by one of them: Listen to me, boy. Don’t forget that you’re in a concentration camp. Here, every man has to fight for himself and not think of anyone else. Even of his father. Here, there are no fathers, no brothers, (and) no friends. Everyone lives and dies for himself alone. (Wiesel) In a sense, without freedom the lives of the Jews became â€Å"animalistic†. They lost their regard for familial relations along with the loss of their hopes to be free. Without freedom, they had no love; and without love, their lives seemed to have no meaning. Elizier further demonstrates this point through his narration of a son’s beating of his father because of a fight over food on the train to Buchenwald. (Wiesel) In â€Å"Beloved†, the most twisted result of slavery is shown through murder. In the story, the schoolteacher wanted to take Sethe and her children back into the barn where slaves were dehumanized. Instead of surrendering her children however, Sethe decided to kill them rather than forcing them into a life without freedom. Through this act, Sethe demonstrated that life without freedom is worse than death. She somehow equated death as the only way to escape slavery and achieve freedom. For her, the act of murdering her own children – cutting their throat with a handsaw – was an act of love. Paul D explained Sethe’s actions: She just flew. Collected every bit of life she had made, all the parts of her that were precious and fine and beautiful, and carried, pushed, dragged them through the veil, out, away, over there where no one could hurt them†¦Outside this place, where they would be safe. (Morrison) In conclusion, the two novels, â€Å"Night† and â€Å"Beloved† show that without freedom, individuals can lose their idea of â€Å"love† – both in terms of self-love and love for others. Continuous demoralization and dehumanization can ultimately ruin a person’s concept of love and life. Moreover, such acts can drain purpose and meaning in living. Works Cited: Morrison, Toni. Beloved. New York: Knopf, 1987. Wiesel, Elie. Night. New York: Bantam Books, 1960.

Monday, October 14, 2019

Procter and gamble tide detergent in south africa

Procter and gamble tide detergent in south africa PG ability to enter the South African market are of crucial importance for the companys future success. They did not enter the market of Republic of South Africa before may be because of the political, economic and cultural issues that prevailed then. The following report will discuss about the strength and weakness of Procter and Gamble and then how entering the South African market and how to pay attention to their competitors. Later on a marketing plan will also be discussing on how to successfully position Tide in the South African market. The Procter and gamble is a Fortune 500 American multinational conglomerate that manufactures a wide range of consumer products which ranges from beauty and grooming, health and well being, household care etc. The pampers another brand of PG that comes under its household category is the top selling diaper brand in the world .The Tide detergent comes under their house hold care category to For about 60 years, Tide has been caring for the clothes of families across the globe and helping to provide the everyday miracle of clean clothing .this product manufactured by Procter and gamble is a very popular laundry detergent and very successful on the markets in Canada ,the United States, Morocco ,India, Saudi Arabia etc .South Africa seems to be a promising market for the company this might be the factor the company entered the South African market with its Star homecare product Pampers . Tide is among the most popular and patronized detergents in the world .Since its launching in 1946 the worlds first synthetic detergent was able to establish its market supremacy. The laundry detergent powder owned by Procter and Gamble currently holds about 40 percent of the laundry detergent market and it was able to penetrate into all the market which its operating now within a small period of time it continues its stable growth in the market and is committed towards helping families in their laundry needs. The Tide offers a wide array of products such as the Tide liquid, Tide Powder, Tide coldwater, Bleach, Tide HE and so on. Therefore we can say from its very Tide Bleach to Tide Total care to their very recent Tide stain release in wash booster it stress on the importance of clean, fresh clothes that helps you feel youre the best and most confident no matter what you wearing thats their motto . Market Entry Since there is always this issue of a giant US corporation spreading American style consumerism into all corners of the globe .However a Multinational Corporation cannot just waltz into any country and beat the completion there and just take the market share there are lot of big business houses that has failed in the past to local companies . In this case PG should enter the market with their product Tide as a local company investing in the South African economy and hiring local workers from there and this is exactly how the company has been positioning itself for the past so many years .Yes it should be a Greenfield investment, even though it might be an expensive option however the benefit associated with its that it can build the subsidiary the way it wants and importantly could transfer the same kind organizational culture and practices with ease making it easy to establish operating routines and it also helps to expand and spread the core competencies within the enterprise throu gh the way of Greenfield investment . Therefore Tide should enter the Republic of South African market by building manufacturing plants and hiring workers from thereby it can also create a good reputation there by providing employment for the locals .Like said before even though it might be little expensive later on it will start to bear fruit . Environment Analysis:- PG as we know is the worlds leading laundry detergent company with a market share of 28.1 percent compared to its main arch rivals Unilever with a market share of 17.4 percent as per a survey conducted in 2006. Even though its competitor Surf another major laundry detergent and some other detergent brands from Unilever has already made entry into the South African market much before itself the penetration in this are hasnt been that significant .PG was late in entering the Indian detergent market to its rivals Unilever Surf because the Indian economy wasnt that open and investment friendly until a couple of years ago by the time they entered even though Unilever held a strong position and enjoyed huge market share there PG Tide was successful in bringing down the market share of Unilever Surf by engaging in a price war with them and now there no more huge market share is enjoyed by both the players as result. Similarly even if they are late in entering the Republic of South Africa wi th a population of about 49,991,300 people as per 2010 census, and is predicted among as the next best developing economies along with countries like Bangladesh, Egypt etc leaves a lot a scope and significant growth opportunities for Tide in South African market. Political Environment:- The Republic Of South Africa is Parliamentary democracy wherein the members are elected for a 5 year term .The Government have a favorable attitude towards foreign direct investments countries like United States and the members of European Union, Japan etc are their major trading partners .Therefore one can say there not much PG has to worry about by introducing its Tide Detergent in this market as the Political factors are in favor and there is not much legal restrictions that the company has to comply with .The Government is investment friendly and has also formulated a new strategy to boost the countrys economic growth to 6 % by 2014. Economic Environment:- The economy of South Africa is pretty good. They have a growing economy with a GDP of 287 billion USD in 2009 and a real GDP growth rate of 3.7 % in 2009 from its previous 3% in 2008 .Their purchasing power is also expected grow over the period of time and its predicted as the next best 10 developing economies (In a report from France 24) after India and China. The key economic reforms have given rise to the macroeconomic stability of this country. Taxes have been reduced, tariffs lowered and exchange controls relaxed all these are positive signs. Social and Cultural Factors:- Their gross income and disposable income has increased rapidly over the recent years compared to before and is expected to grow even more and there are lot of potential for further growth for the country in different spheres. Statistical figures indicate that the Engels co-efficient is slightly decreasing in the last few years. Both the urban population and rural population have a level of welfare that they will be willing to spend on the basic requirements products. Culture:- South Africa has a population of about 40 million people and about three quarters of its population is black and about 15 percent white. Apart from Afrikaans most of them do speak good English which is the global language. South Africa is considered to be an Industrial giant of Africa. Some of their business etiquettes with respect to communications they do not like to rush deals and are very casual in business dealings ,its better to use titles and surnames to address the people ,hand shake is the most common way of greeting however handshakes vary between the various ethnic groups . South Africans prefer a win-win negotiation and with respect to appearance and behavior they like to be well dressed and gift giving is not norm in the business and business meetings will be generally held over lunch or dinner in some good restaurant. Technological environment:- South Africas manufacturing output is technology intensive with high tech manufacturing sector such as machinery, scientific etc .South Africas technological research and quality standards is pretty good. They have also developed number of leading technologies in fields energy and fuels, steel production, telecommunications and Information technology etc Thus after the PEST analysis it is pretty much clear that business environment is favorable to launch Tide in RSA. SWOT Analysis:- Strength PG Tide is a very strong brand its been really successful in numerous number of countries including the Unites States and various other countries in Asia such as India, Pakisthan, Srilanka and Bangladesh etc . It has a certain popular tagline in each of these countries and these have helped to retain the Brand name in everyones mind. It makes its product available in different quantities and prices based on that meeting the consumer needs. The company has about 127Â  000 employees working for them with people from various nationalities working for them on the top level group and PG operates in numerous number of countries it also invests a large pile of money on their RD . The detergent also helps in reducing waster consumption. They also do have high quality manpower Weakness- Tide has a lot of competitors in the market such as the various Unilever home care brands such as Surf Excel, Omo, Comfort, Cif etc. Then since Tide is detergent product there are lots of substitute products available in the market like detergent cakes, liquid detergents etc .This might reduce the market demand for the detergent powders. The company might have to spend on for certain cultural and other activities in the public other than just spending for product development and research. The lack of reliability on data is another factor since the market is pretty huge and its spread over a lot of countries it is not possible to get a reliable data about the market demand and other datas that will help in market development. This might reduce the predictability power of the company Opportunities The Company can utilize upon the changing lifestyle of the people for increasing the demand of the product by concentrating on customer needs and by giving the best product thereby the company can widen the scope and can increase the demand of Tide products. The company can try to acquire a high market share for the product by increasing the production and market share and thereby it is possible to achieve high demand and a reduction in price of the product thereby ensuring customer satisfaction. PG could also apply certain new tactics in the market by introducing a new product. Tide can opt this strategy by introducing a new variety in the market it could get a sudden boost in the demand of the product at the time introduction in the market. Threats The Company might face some legislative pressures as the chemicals that are used in the production of detergents are harmful for the human body and natural environment. There might be environmental effects as the detergent contains chemicals that are harmful for human being and natural resources. Therefore the company must make sure that it makes environment friendly products. There could be chances for price war we know that the primary goal every manufacturer will be to increase the demand for their productions since sufficient demand is necessary for the company to survive in the competitive market. If any of the competitor company reduces their products price and this might result in a price war between the two. Marketing Strategy:- Procter and Gamble as one of the worlds consumer products companies in the world often undertake market research before launching its product and also uses this research to make decisions about the marketing mix as well as its marketing strategy and tactics. Market Research thus helped the company determine its marketing strategy by shaping the brand name and the product identification that the product would carry. Knowing the fact that women would be the primary target market for the product therefore the tactics should be developed keeping this in my mind and use in its promotional strategy. 8704cov_piechart.gif The Marketing Mix Price This is the most powerful tool in marketing, as we know it is utilized in many a ways mainly to increase unit sales ,to make the market less attractive to potential competitors and to attract buyers so that they buy other items once the transaction has started . The PG pricing of Tide detergent soap proves to be an effective means not only to attract consumers but also to reduce the market appeal to its competitors .In India PG had launched discounts for both its brands Tide and Ariel for about to 20% to 50% literally there was a price war with its archrivals Unilever Surf which was enjoying a major market share in the market before .However by its reduced pricing strategy buying Tide has become an economic -wise option for the larger masses. By slashing its price the volume of Tide sales have surged tremendously. PG will have to follow a similar pricing strategy here in South Africa like they did in India as their competitors Unilever brands are pretty strong there. 12 South African Rand for 1 Kg of tide would be a good idea. Product Its considered that Tides usefulness expires as soon as laundry is finished, but this is not to suggest that PG is not going to be liable after its use .The trend nowadays is providing feedback mechanism. Its been realized by PG which is why one can notice writings in the packets like if you have any suggestions or comment write to us. The company would be able to know how the customers feel about the products what they think of it in order to make this effective ,to bring awareness to their customers they have to re-in force the message to its customers via TV , radio or internet . The company should therefore make sure what thats discussed above is done in the South African market. Tide is an excellent brand name which carries its supremacy and toughness across the markets where its present. Promotion The very existence of internet has revolutionized the world of information technology this a very good sign for many new advertising opportunities .For e.g. the pop up ads and email ads .The television and radio advertising are also important ways to promote Tide in its new market .Like any other effective television and radio advertising it requires a very good punch line ,present the competitor product without mentioning its name tell about its weakness they should get testimony of experts or renowned authorities. Drawing the attention of the internet users obviously would not readily move them into action. They have to therefore find some new ways or effective techniques to further engage them in company website. Therefore a strong consideration must be given to the content of the site. Thus by making the site more attractive this will help to engage more consumers and they will start to react positively to the ads. Therefore company has to have an effective promotion and public relations in their new market in all the tools available to them. Advertising in various media maintains superior standing of the product in the wide detergent market place. Place /Distribution:- The choice of distribution is an extremely important decision to make. It should meet the needs of the South African market .When it comes to the elements of distribution channel which includes packaging, storage facilities, transportation and the members such as brokers, retailers and households must be suitable for the SA market needs. Tide must be made available both in the retail stores and wholesale stores of South Africa as the product try to satisfy the immediate need of people. Packaging the product must take the following into consideration must facilitate storage and handling of the product must protect Tide from extreme temperatures, isolate appropriate purchase quantities. And also make sure that the packaging materials must be of bright colors to instantly capture attention of the consumers. At the same time storing Tide must be done by complying with the rules of the South African Government .PG must also inform their stakeholders ,manufacturers about the various storage risks that might happen such as fires,theft,loss of market demand etc this will also ensure effective handling of storage costs . And its also important that they build a sound communication channel with their consumers, manufacturers, brokers and other stake holders in the new market for the smooth functioning. Competitive Analysis:- Tide is among the top 20 worlds detergent manufacturers. According to certain reports published during the period Tide held the highest share of 3 billion dollars during the late 2000 followed by its stalemate Ariel with about 2.8 billion US dollars. The major competitors that Tide is going to face in South Africa will be its major arch rivals and strong competitors such as Omo, Surf and Persil the other laundry detergents from Unilever.The competitors have already established their brands in the South African markets . However PG neednt be worried about that since before also there was this situation were Unilever tapped into the Indian markets even when it was not so business friendly even after making a late entry into the market arena they were able to capture significant share in the Indian market Tide will be able to repeat the same here also with its heavy advertising and other related campaigns so as to promote sales .However there are also lot of other small rivals in the fi eld as a result of product innovation and behavior dynamics of the consumers therefore Tide will have to concentrate on its marketing strategy focusing in order for them to dominate the market eventually . Conclusion:- The international marketing of PG Tide is really important before its entry into the new market. Basing it from the facts gathered in this research, it could be concluded that the international marketing of Tide is effective. Its constant dedication in achieving its goals defines its success and further utilization. Its necessary that one company must know to stay in competition in order to endure in the market. It is also important for the company to understand whats the major driver of the firms profitability in a competitive market this key marketing challenge and strategy. So as to conclude the report helps in identifying the various resources of PGs Tide. Its important for the company that in spite of their success it should continually work on its strategy change and development is indispensable. All this will help in the companys success.

Sunday, October 13, 2019

Consequences: the Cause and Effect of Drug Use Essay -- Health Drugs N

The use of drugs has become a very controversial topic in society today. As the problem of using drugs continues to grow daily, the understanding of the user must be made aware of. In general, addicts show a direct link between taking drugs and suffering from their effects. People abuse drugs for a wide variety of reasons. In most cases, the use of drugs will serve a type of purpose or will give some kind of reward. These reasons for use will differ with different kinds of drugs. Three common examples are marijuana, speed, and cocaine. Various reasons for using the substance can be for pain relief, depression, anxiety and weariness, acceptance into a peer group, religion, and much more. Although reasons for using may vary for each individual, it is known by all that consequences of the abuse do exist. It is only further down the line in which after effects of using can be seen. Reasons for using drugs depend on the type of substance being taken. Marijuana, speed, and cocaine all fall under the same category, but show different causes for use. Symptoms of each example contrasts as well. Since each of these have different effects with use, the individual will take the drug that can best resolve his problems or needs. Marijuana is used for many reasons. Causes for use will either be used either illegally or medicinally. The motive for smoking marijuana unlawfully depends on the user. First of all, unlawful smoking of marijuana is done for several reasons. These include peer pressure inside and out of school, the desire to relax from stress, and to even identify themselves with popular media icons. The effects of the substance also cause symptoms that seem to be highly desirably. When smoking marijuana, a sense of mood lift is ... ...ne as users seek the high that was involved with the first use of cocaine. Drugs are used by people as a way out when feeling down about themselves. As effects may stay the same throughout, causes show that there are a large number of reasons for use. Being lonely, isolated, and frustrated in life help start off the drive to escape. In many cases, using drugs is a coping mechanism, especially in kids. Emotions become numb as people try to escape the pain of reality. This is seen in the youth generation of today as everyday pressures are placed on them. Drug abuse makes people thing that they are recreating their former negative self image. This rebellious action gives the attention that is desired. From trying to fit in to hiding from problems, people will always have a choice. In the end, reality of drug use is that it will cause addicts to lose everything.

Friday, October 11, 2019

Charm City :: Essays Papers

Charm City The bitter winds blow off the Chesapeake as we drive the Uhaul down the old cobblestone street toward our new apartment. My stomach flips with excitement. I'm actually moving to Baltimore. "Charm City." "The City That Reads." (At least this is what all the bus benches claim, but I'm sure many would argue.). The city where a young George Herman Ruth, Jr. swung a stick at a small rubber ball in front of 216 Emory Street and nineteen years later, after signing a contract with the Oriole's, adopted the name "Babe." The city where in 1826, an 8 year old Frederick Bailey retreated from the chains of slavery by learning to read and 21 years later, as Frederick Douglas, published the North Star, an abolitionist newspaper. The city where once upon a midnight dreary Edgar Allen Poe pondered, weak and weary and suddenly there came a tapping at his chamber door. The city where Marci Koch, an aspiring artist at 27, unpacked a Uhaul on a brisk wintry day in March of 1999. Various structures of different shapes and sizes decorate the Inner Harbor. At night, the darkness defines the scattered brilliance of towers, glowing wonders reflected in the water. The Lord Baltimore Hotel, once the tallest building in Maryland, glows gold, noble and proud. The king on a giant chessboard. The Legg Mason building stands at his side, his reigning Queen. The Bromo Seltzer building glows blue, dark and mysterious. The slender, square pillar resembles a castle. Clearly his rook. And the others scattered about, his bishops, knights, and pawns. Sprinkled upon red brick sidewalks, restaurants, shops, galleries, and hotels display dazzling signs that flicker and flash. Barnes and Nobles, Planet Hollywood, ESPN Zone. The Hyatt, The Hilton, The Sheraton Hotel. The Aquarium, Science Center, and Port Discovery Museum. A huge red and yellow neon guitar sits on top of the Hard Rock Cafe. The strings blink back and forth vibrating in the night sky. I imagine if it was real, all of Baltimore could hear it playing "Big City Nights" by the Scorpians. The sounds of the city create a symphony. The soprano squawks of seagulls, saxophones that compliment the deep sounds from ships in the harbor- a long, drawn out

Alcoholic Anonymous Essay

What I learned from Alcoholic Anonymous is that AA is meant for people who promise that they will never drink again and they drink again anyways. Its singleness purpose identifies that alcoholics work best with other alcoholics and the only difference from the twelve step fellowships out there is the first part of the first step and the middle part of the twelfth step. What I am powerless over and who we carry the message too? Many alcoholics in AA raise their hands introducing themselves as alcoholics, but never knew what it meant. In the Speakers meeting the groups felt really connected with the speaker, and gave him their full-undivided attention. The groups focused solely on the speaker and no one else, it was mainly white, black, and Hispanic men and women of all different ages starting from their early twenties up to their mid fifties. Around thirty people attended on October 21st at eight o’clock. The meeting was very humorous the speaker knew how to relate to the AA members by bringing his personal life experiences with alcohol to distribute his indication on the importance of sobriety. The speaker knew how to make the environment funny, happy, and outgoing. The speaker often referred to the Big Book specifying the hopeless condition and mind of the body. The first step is understanding the problem, the solution, and the program of action to bring back the solution. The main reason the speaker joined AA was because he could not imagine not drinking at all. The Big Book states that unless identification takes place then little or nothing can be accomplished. For the speaker the first step is the key in following through all the other steps. The question the speaker raised was what does it mean to be an alcoholic? He mentioned that one happens when he drinks it and the other happens when he does not drink it. Other than that he had a pretty good way of handling alcohol. The speaker always knew when to state his jokes. He described alcoholism as a physical allergy coupled with a mental obsession. The phenomenon the he craves when he wants a drink never occurs in the average drinker. This triggered a phenomenon craving to desire alcohol. An allergy meant that it was an abnormal physical reaction and the manifestation always showed up. The body of an alcoholic is quite abnormal as its mind. He got to AA not knowing how to explain his behaviors, and why he kept promising that he was not going to drink anymore and does it again repeatedly. The speaker always stated that he never knew the reason why he did it, his only reason was that he just did. Alcohol triggered a craving bigger than him that he couldn’t overcome. Men and women drink because they like the effect produced by alcohol. The sensation was so illusive for him that the quantities and qualities started to move around. The sensation he received from alcohol was so strong that he could not differentiate the truth from the false. Today looked a whole lot like yesterday and yesterday looked a whole lot like last week and it seemed that he was doing just enough to get by. The speaker viewed his alcoholic life as the only normal one. His observations to the way he reacts to alcohol wouldn’t mean him anything if he didn’t take the first drink. The alcohol craving is in his mind rather than in his body. His physical allergy to alcohol is not his biggest problem his biggest problem is that he gets restless, irritable, and discontented. All his problem happen to him when he is sober, and his main problem was that he could not stop starting because his problems will not go away when he stops drinking. He couldn’t choose whether he was going to drink or not. He related to the audience that he loved pawned shops because it was a pure equation to him. He could walk in with a deer rifle and walk out with the money. He never had a pawnbroker ask him what is he going to do with the money. His only problem was that he did not own a lot of stuff so he had to pawn things that did not belong to him. This created hard feelings around his family. He was poorly treated as a child that he finally ran away at the age of 47, and never went back. I learned that alcoholics make awesome plans but their plans work right up to where they don’t work anymore. The speaker tried to pull some kind of scam that would get everything out of the pawnshop. He pulled an insurance scam and had enough money to get everything out but had to stop for one drink and he was blackout for five days and only remembers 30 seconds of it. He lost the power of choice and control. His life was becoming unmanageable and his first step was to admit he could not manage drinking.

Thursday, October 10, 2019

History of Accounting Essay

The name that looms largest in early accounting history is Luca Pacioli, who in 1494 first described the system of double-entry bookkeeping used by Venetian merchants in his Summa de Arithmetica, Geometria, Proportioni et Proportionalita. Of course, businesses and governments had been recording business information long before the Venetians. But it was Pacioli who was the first to describe the system of debits and credits in journals and ledgers that is still the basis of today’s accounting systems. The industrial revolution spurred the need for more advanced cost accounting systems, and the development of corporations created much larger classes of external capital providers – shareownersand bondholders – who were not part of the firm’s management but had a vital interest in its results. The rising public status of accountants helped to transform accounting into a profession, first in the United Kingdom and then in the United States. In 1887, thirty-one accountants joined together to create the American Association of Public Accountants. The first standardized test for accountants was given a decade later, and the first CPAs were licensed in 1896. The Great Depression led to the creation of the Securities and Exchange Commission (SEC) in 1934. Henceforth all publicly-traded companies had to file periodic reports with the Commission to be certified by members of the accounting profession. The American Institute of Certified Public Accountants (AICPA) and its predecessors had responsibility for setting accounting standards until 1973, when the Financial Accounting Standards Board (FASB) was established. The industry thrived in the late 20th century, as the large accounting firms expanded their services beyond the traditionalauditing function to many forms of consulting. The Enron scandals in 2001, however, had broad repercussions for the accounting industry. One of the top firms, Arthur Andersen, went out of business and, under the Sarbanes-Oxley Act, accountants faced tougher restrictions on their consulting engagements. One of the paradoxes of the profession, however, is that accounting scandals generate more work for accountants, and demand for their services continued to boom throughout the early part of the 21st century.

Wednesday, October 9, 2019

Impact of Milk and Dairy Products on the Health Research Paper

Impact of Milk and Dairy Products on the Health - Research Paper Example eople seek to maintain a healthy lifestyle for themselves within their busy day-to-day life schedule. In this context, the eating habits and diet followed by individuals is considered a crucial point of discussion. Notably, people take food to fulfil the recommended nutrition requirements by the body. According to Ludke, Phillip, and Obermiller these requirements are fundamental to maintain a healthy and sustainable body. However, for different people, the intake of the recommended milk intakes could seem low, yet Michaelson, et al reveal that even at low intakes, D-galactose causes changes in the human body similar to natural aging in animals. Evidently, the health of any individual is directly or indirectly motivated with understanding the reactions of their bodies to different milk and dairy products and their food habit. In general, the diet involves two forms, which include vegan food and animals-based food products. Vegan foods involve the food items that are directly sourced f rom plants while the animal-based products are obtained from animals such as meat, fish, and on some occasions, daily products. Based on Blackburn (2014), the issue regarding the difference in animal-based products and plant-based products has been a topic of wide debate. Correspondingly, the aim of this particular study is to gain a better comprehension of the concept of plant milk.For the longest time, the consumption of milk has been common amongst both the young and the old universally given its perception as a dietary behaviour .

Tuesday, October 8, 2019

Two reading reports Wawasan2020and The Case for conta mination Essay

Two reading reports Wawasan2020and The Case for conta mination - Essay Example Malaysia is a country that competes with other countries like the Philippines and Singapore in terms of grabbing more foreign semiconductor projects. For the Malaysia to be able to win semiconductors contracts, Malaysian government is challenged not only to improve the technical know-how of the Malays in terms of manufacturing high-quality semiconductors but also provide the foreign investors with special government protection that could make the business and political environment attractive to foreign investors (Greider, p. 162). Since Malaysia needs to increase technology transfer, Malaysia government protects and makes the export of semi-conductors attractive by offering the semiconductor industry with lengthy holidays from paying taxes, strictly prohibits the formation of independent unions, and maintaining low employee wages (Greider, pp. 164 – 165). This strategy will encourage technology transfer by inviting more foreign investors with more sophisticated technologies to invest in Malaysia. I strongly agree that the use of good government intervention could enable each country to remain competitive in the global markets. By attracting more foreign investors, the socio-economic problems such as the high unemployment rate in developed and developing countries can be easily solved. â€Å"The Case for Contamination† is an article that focused on discussing the potential impact of globalization over the culture and beliefs of the Ghanaians. Because of globalization and improvements in communication technology, it is so much easier for a person to travel to other countries and adapt the culture of another nation. In line with this, the president of Ghana has travelled to different places including Oxford University in the United States and London in the United Kingdom where he became one of the Inns of Court (Appaih a). Promoting the importance of cultural diversity between developed and

Monday, October 7, 2019

How Effective Is Drug Abuse Resistance Education Essay

How Effective Is Drug Abuse Resistance Education - Essay Example From this paper it is clear that the researchers found out that the effect of drug use behavior after the implementation of DARE core curriculum ranged .00 to .11 across the eight studies that were included in the study. The mean was .06. The authors also found out that DARE effect size was the one that produced substantially smaller means compared to other interventions emphasizing on social and general competencies. The practical significance of these findings is that they suggest that the effect of DARE’s core curriculum on the use of drugs relative to drug education is slight and insignificant except in the case of tobacco use. However, this does not mean that DARE’s core curriculum is not effective. Rather, it might be because it is used among elementary children who mostly do not use drugs.This study highlights that the authors considered all the relevant studies as they conducted a search of other studies on the use of DARE’s core curriculum an also conduc ted a primary research for the study. The consideration of these aspects helped the authors reach the conclusion presented in the study, which helps establish the credibility and validity of the study.  The authors have discussed the relevant limitations of the study. For instance, they acknowledge that there have been few studies on the use of DARE’s core curriculum.  The study fits with other research on the subject because it clearly refers to the acknowledging the fact that they are few, thereby contributing to the growth of research on the subject.

Sunday, October 6, 2019

Nursing Theory Plan of Care Research Paper Example | Topics and Well Written Essays - 1750 words

Nursing Theory Plan of Care - Research Paper Example Most of the nursing models are capable of producing effective care plans towards documenting the patient’s treatment so that all other healthcare workers and professional who encounter such a patient will know the patient’s condition. However, the care plan should be to allow daily evaluation and changes as the needs and ability of the patient may change. Notably, the care plans are often shaped by the nursing model or theories upon which the car plan was formulated. Thus, the nursing theories have a significant impact on the significant of the clinical practices. Dorothea Orem’s general theory is among the nursing theories that provide a fundamental framework that define nursing care practices that should be offered to patients. The Orem’s general theory is often defined by three highly defined theories including the self-care theory. The self-care theory defines the activities that a patient needs to achieve a complete or achieve optimum health Orem, Ren penning, and Taylor, 2003). Additionally, Orem’s theory is defined by self-care deficit that specifies when the nursing care in appropriate for the patient who can meet his or her self-care needs. Finally, the Orem’s general theory is defined by the nursing systems theory that describes how the nurse, patient, or both working together will meet the underlined self-care needs. The Orem’s theory ensures that a nurse properly identifies the self-care deficits of the patient’s ability. A nurse can achieve this through acting or guiding the patients or other parties involve in her or his care in supporting the patient (Roussel and Swansburg, 2009). Moreover, the nurse should provide a friendly environment that encourages the patient thereby developing self-care abilities. Such environment can be achieved through teaching the patient and others persons involve in his care on how to meet the environmental self-care needs of the patient. Therefore, the main aim o f the Orem’s self-care model is enable patients and  their  family  or caregivers  to maintain or take care of their health (Meleis, 2011). Orem’s Model Health Care Plan There are numerous health care plans that are proposed by Orem’s model of practice and Mr. Issler must consider undertaking all of them. 1. Universal self-care requisites I will advise Mr. Issler to maintain human integrity in order to allow proper functioning of his body structures. In providing health care for Mr. Issler, the following requisites shall be to consider Maintain sufficient air, water, and food intake Provision of health care assoc through elimination process Mr. Issler to be advised to balance between chores and rest and between solitude and social interaction He is to avoid hazardous life like getting to congested and overcrowded places 2. Developmental self-care requi